1. Brand Identity
1.1 Why
1.2 How
1.3 What
1.4 Brand Key
1.5 Brand Personality
1.6 Brand Message
1.7 Tone Of Voice
1.8 Brand Story
2. Brand Design
2.1 Logo
2.1.1 Logo without claim
2.1.2 Logo with claim
2.1.3 Protection zone
2.1.4 Minimum sizes
2.1.5 Logo Don’ts
2.2 Claim
2.3 Colors
2.4 Typography
2.5 Design Elements
2.5.1 Shifting Texture
2.5.2 Gobao Signet
2.5.3 UI Elements
2.5.4 Graphics
2.6 Images
2.6.1 Brand images
2.6.1 Product images
2.7 Examples
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